BlueStorm — Selected Work

Selected work / BlueStorm

The ideas.
The execution.
The experience.

A closer look at membership programs, consumer campaigns, digital experiences, and nonprofit work.

Across the work

Campaign strategy.
Creative development.
Digital experiences.
Measurable results.

Featured work / an integrated wine-club campaign

Vinesse WinesTouring & Tasting

From the first ad to the membership offer: campaign strategy, digital creative, landing pages, print, and the materials that give an offer substance.

One offer.
A whole campaign behind it.

The work spans the offer, the message, the response experience, and the supporting content. These materials show how BlueStorm brought those pieces together for Vinesse Wines / Touring & Tasting.

  • Strategy
  • Offer development
  • Copy & creative
  • Social advertising
  • Landing pages
  • Direct mail
  • Editorial & bonus content
40%Lower cost
per acquisition

Wine-club result reported in the original BlueStorm case-study overview.

Client recommendation

“The BlueStorm team completely revamped our digital marketing strategy and our cost per acquisition dropped by over 50% for our core wine club offer. I would highly recommend you engage their team.”

Nick PerdiewGeneral Manager, Vinesse Wines / Touring & Tasting
01

Make the first impression count.

Facebook acquisition adOffer, product, and response in one creative.
Facebook promotional creativeAn alternate product and offer presentation.
Display advertisementA compact display format for the wine-club offer.
Fourth of July promotional creativeA seasonal version of the acquisition offer.
Holiday gift campaignGift positioning and anniversary collection creative.
02

Carry the offer through to the response.

Vinesse landing pageThe wine collection, bonus materials, and membership response.
Priority order formAnother response piece from the print campaign.
03

Give the story room to work.

Vinesse mailerExplore the complete direct mail piece.

Featured direct mail

The offer.
Delivered to the mailbox.

Explore the Vinesse mailer and see how the campaign carries through from the creative presentation to the membership response.

Open the complete mailer ↗
Vinesse magalogBrowse the complete editorial, offer, and response document.
Companion magalogAn additional print piece from the campaign.
Premium flyerSupporting print material for the membership offer.
Vertical display advertisementThe acquisition offer in a 160 × 600 format.
04

Build the value around the wine.

Eight-bottle product collectionProduct imagery used within the offer.
Touring & Tasting magazineMagazine subscription benefit creative.
Special report collectionThe three-report bonus presentation.
Bonus wine offerTwo-bottle bonus and value presentation.
Alternate bonus creativeAnother visual treatment of the two-bottle benefit.
Wine education & special reportsSupporting wine education materials.
Additional gift offerAn additional gift-focused presentation.

The testimonial and the 40% case-study figure are presented separately, as reported in their original materials. Creative shown is historical portfolio work.

More membership experience

Different programs.
Focused results.

3 Different Membership Programs with Exceptional Results.

Riders Club

Membership Program

2×Membership
doubled

In 12 months

Before · 1×
After · 2×
  • New audience segments
  • Membership development
  • Partner marketing
  • Event marketing

HairClub

Membership Program

12%Increase in revenue
per member
Relative index Baseline = 100
Before
100
After
112
  • Lead conversion
  • Upsell
  • Direct mail
  • Digital marketing

Membership Program

500 New Members

In less than 30 days

One dot represents 10 members.
  • Digital ads
  • Landing page
  • Offer / copy
  • Clubhouse

Google / Slooh · live digital experience

A lunar eclipse.
A worldwide experience.

Patrick collaborated on web and mobile app development for Slooh and Google, including the Total Lunar Eclipse Google Doodle event.

Live imagery from Slooh brought the eclipse to Google’s homepage, with a mission interface, astronomer narration, and an Android experience connecting viewers to the event.

June 15, 2011 · Total Lunar Eclipse
Explore the original Google Doodle
Google Total Lunar Eclipse Doodle
Total Lunar Eclipse · Live imagery provided by Slooh
The live event

Real-time eclipse imagery and astronomer narration made the event accessible to people outside the viewing area.

The web experience

A live mission interface and an interactive Google homepage Doodle connected people to the changing state of the moon.

The mobile experience

The Slooh Space Camera Android app let viewers follow the imagery on their phones.

Mobile experienceOriginal project visual from the BlueStorm portfolio.
Project overviewOriginal project description and context.
“I thoroughly enjoyed collaborating with Patrick on web and mobile app development for Slooh and Google, including working on the Total Lunar Eclipse Google Doodle event. He has a keen sense of user interface design and flow. The event was seen by millions worldwide.”Robert Olivier · Tech Lead, Google Doodle Event

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