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    • Patrick Paolucci
    • admin
    February 3, 2017

    Digital Ad Spend to Surpass TV Ad Spend in 2017

    Advertisers Shifting More to Digital According to a recent report by eMarketer, digital ad spend will surpass TV ad spend in 2017. Digital will hit $82 billion […]
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    February 1, 2019

    Integrated Marketing: Your Ultimate Strategy to Making a Sale in Advertising Chaos (Pt. 1)

      Every day, your potential customers are hit with literally thousands of advertising offers. The trouble is, most of those offers come off as a disconnected […]
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    March 6, 2019
    direct mail retargeting

    Direct Mail Retargeting: An Underutilized “Power Tool” for Increasing Response (Integrated Marketing Pt. 2)

    Many marketers overlook a powerful key that can significantly boost response: direct mail retargeting. Direct mail retargeting is when you send a mailing piece directly to […]
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    April 9, 2019

    Digital Marketing Has Just Hit a New Landmark: Here’s What Every Marketer Should Know (Integrated Marketing Pt. 3)

    Digital marketing has just hit a new landmark. For the first time in history, marketers are spending more money on digital ads than on print ads, […]
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